Marketing Research of SD webmagic for web design Syria
Why Marketing Research
Marketing Research is the essence of the marketing process and through these studies:
You can find out what people want and what they need and how to behave and therefore how to market your product.
help you learn the price at which it will enter the market.
help you to divide the market into sectors and segments and direct marketing mix for each particular sector or segment.
help you to know the strengths of the competitors in order to take advantage of them and knowing what the weaknesses to exploit, to be a force to you.
help you to know the best way to advertise your products.
Ways to collect data
Questionnaires: These are the most used and least expensive and is of high credibility.
the interview: It is of little use because its implementation will take a long time and is expensive.
Centers of Statistics: Average cost but it is possible that the information is not accurate.
After that information is recorded that have been obtained and the study of the relationship between the variables included in the study by testing specific hypotheses and these hypotheses are analyzed using the SPSS statistical program and then draw conclusions.
Study time needed varies from study to study but, on average, could take a month.
the cost of the study is different depending on the nature of this study and the type of product and spread.
